At Caramel Creative the crux of what we do is provide insight-driven creative solutions that solve a business problem, not just the design one. We pride ourselves on combining a straight-forward approach to all our client relationships with a consumer-focused creative energy across four key areas.
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Brand & Design
Caramel Creative has a simple focus – to create and rejuvenate great brands through inspired ideas and intelligent design.
How do we do this? By working back from the big idea and bringing together a talented team of unique skillsets to make things happen. Whether you’re just starting out, or looking for a studio with the maturity and firepower to take an established brand to the next level, Caramel Creative is well placed to meet your design requirements.
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Strategy
At Caramel we like to get the thinking right from the beginning, rather than jumping into discussions about the medium being proposed. This approach helps us to build a complete picture from the outset and understand our clients commercial requirement.
Our offering includes Brand Strategy, Campaign Strategy and Communication Audits. Investing in this at the start helps create the great creative springboards and the driving ideas that turn into effective design and communication.
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Digital
The digital space is an established, yet growing area of the Caramel offering. Yes, we build websites, content management systems, online e-commerce stores, online advertising and competitions. But more to the point, we do so to the highest standards of accessibility and responsiveness across the board.
We understand and establish exactly how the end audience is going to respond to a website. User Experience and User Interface design are key to delivering a succinct digital experience and are the core drivers form the start of each project we undertake.
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Still & Moving Image
The last few years has seen the business of communication move toward a far more content-driven brand and message experience. Caramel is well placed to assist in this area, with photography, video and animation services available and the networks to bring things together, whatever the scale.
We have in-house production, post production, motion graphic and editing facilities, and our talented team continue to deliver innovation in this space.
Our Capabilities
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Brand Creation
Ultimately, it’s about a strong and memorable visual aesthetic. At Caramel, a considered logo design process and clever brand application is used, along with style guides to keep brands engaging and consistent.
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Copywriting & brand positioning
What’s the point creating a beautiful brand mark if the moment it’s put under the microscope, there’s no substance? We like to help with a range of writing services including copy for press, digital and outdoor, long copy suitable for brochures and annual reports, name generation, proofreading, speechwriting and scriptwriting.
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Print Collateral
The finished product has to see the concept, then raise it. Brochures, business cards, A4 letterhead and with comps, flipbooks, annual reports, direct mail, Point Of Sale, newsletters, posters, invitations – we do them all. We also work with leading supply partners to ensure expectations are truly met when it comes to the final result.
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Environmental Design
Through our significant involvement in the property and hospitality space, Caramel Creative is regularly called upon to design and produce interior graphic applications, sales suites, precinct signage and wayfinding solutions.
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Project Management
All members of the Caramel team are encouraged to be a safe pair of hands and project manage their jobs through to completion effectively and efficiently. However there are some jobs which require considerable and ongoing coordination at a higher level and are handled by either our account director or account managers. Caramel assists with campaign development, coordination & management, timeline management stakeholder, supplier & third party management as well as media management & buying.
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Alignment & Services
The studio has forged strong relationships with best in field operators across Media, PR, Interior Design, Furniture Design, Architectural Rendering, Printing, Signage and Clothing Manufacturing. This is all part of ensuring Caramel Creative is best placed to deliver as complete a service as possible.
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Photography
From fashion to property, food to festivals, portraits to landscapes and beyond, Caramel can nail talent sourcing, capture, retouching and studio shoots, all for far less than you might imagine. Be it our in-house service or the likes of Earl Carter - we can assist in ensuring your product shines.
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Video & Motion Graphics
Our video and motion graphics team is fast, accurate, engaging and inspiring. See your brand come to life and take advantage of the full suite of services including motion identity & branding, 2D and 3D animation, title sequences, pre and post production, storyboarding, styleframes, video editing, explainer videos, voiceovers, interviews, TVC, broadcast and cinema advertising.
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Technology
Caramel is committed to knowing, understanding and recommending the right digital solution for you now and into the future. We use off the shelf and custom CMS systems to make the business of communication that little bit easier. We have years of experience creating custom e-commerce front and back-end systems, but are just as adept at working with the likes of Shopify if required. We can deliver complete e-newsletter systems and training to create your own dynamic EDM templates. We have experience with gaming and online competitions, enabling us to help with social media, viral sharing and full integration with websites. If you’re into property, GroundControlPro is one of our flagship products – a powerful system which manages and organises floorplans for apartment sales within property developments and in doing so streamlines the complexities into a tool that lives in the cloud and can be accessed from anywhere.
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Website Design
Core to our design approach is consideration for the user, from the outset. Caramel has a wealth of experience creating interfaces for a range of digital products, services, devices and platforms. We wireframe and site-map each digital offering purely with the user in mind, before we embark upon integrating your brand into a modern, responsive interface. We create accessible websites to AA standard. We test everything and make our interfaces clean and clear to deliver your message succinctly. We love how much the web continues to evolve, particularly javascript libraries for touch devices which allow us to hook into some of the more fun interface development techniques. The world of HTML5, CSS3 and Javascript in which we develop is a great place to work now. We can bypass the app stores and create responsive mobile web apps that can be updated front and back-end instantly.
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Online Advertising
SEO for all major search engines is in-built to our internal workflow. We follow best-practise cross platform development methods and our sites are well equipped to be recognised and listed by Google before they finally go live following a vigorous testing checklist. To add to this, we are well versed in delivering complete REA and Domain advertising solutions in the Australian market.
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Hosting & Domain Services
To support all of our digital projects we also offer in house Hosting & Domain solutions to manage and control every aspect of a brands web presence. Our dedicated hosting server is maintained at the highest possible hardware specifications and latest PHP versions, to ensure a robust, secure and well-performing service.